AUSTRALIAN DENTAL PAID MEDIA AGENCY
Dental Marketing Nerds connects Google Ads, Meta Ads, landing pages, tracking and lead follow-up, helping Australian practices turn paid attention into qualified enquiries and booked consultations.
No lock-ins. No nonsense.A partnership that earns its place each month.
50+ clinics. Plenty of dental data.Experience across treatments, locations and growth stages.
Your nerds, directly.Work directly with Mathew and Lachie.
They have a patient outcome problem.
Platforms report impressions, clicks and leads. But if qualified enquiries, booked appointments and treatment outcomes never feed back into the account, campaigns keep optimising for the cheapest form fill — not the right patient.
DMN connects media decisions to what happens after the lead.Everything your practice needs to turn attention into qualified patient enquiries and booked consultations — managed as one connected system.
Request Your Free AuditTreatment-led Facebook and Instagram campaigns designed to create demand, generate qualified enquiries and build a consistent patient pipeline beyond search.
High-intent search campaigns built around the treatments your clinic wants to grow, with disciplined targeting, landing-page alignment and patient-quality feedback.
Focused dental landing pages that match the treatment, search intent and offer — removing distractions, building trust and making the next step clear.
Fast lead response, qualification and consultation-booking workflows designed to help more suitable enquiries become attended appointments.
Conversion tracking that connects ad spend to qualified enquiries, bookings, attendance and patient outcomes — not just clicks and form fills.
We manage dental paid media as one connected growth system across Google, Meta, landing pages, tracking and patient follow-up. Every channel has a clear role, and every campaign is judged by what happens after the lead.
You see where money is going, which messages create useful enquiries and whether those enquiries progress into booked consultations. No channel silos and no vanity reporting.
Create attention that never converts.
Waste spend across disconnected channels.
Generate leads with no path to becoming patients.
Dental patients move between search, social proof, websites and follow-up before they book. When each touchpoint is managed separately, intent leaks out of the journey and the platforms optimise toward incomplete outcomes.
DMN owns the paid-media journey from first impression to patient outcome. We connect Google, Meta, landing pages, conversion tracking and lead progression so each channel improves the performance of the others.
Get Your Free Nerd Audit →
Paid media becomes more valuable when search, social, conversion and patient feedback work together instead of competing for credit.
Each page reflects the service, offer and patient need behind the ad click.
Focused layouts, clear calls to action and mobile-first forms make it easier to enquire.
Treatment context, credibility and proof help patients feel confident taking action.
Google captures active demand while Meta creates and nurtures treatment interest.
Channel activity works together across the full patient decision journey.
Budget follows qualified opportunities instead of whichever platform claims the cheapest lead.
Calls and forms are tracked cleanly without inflating results with soft conversions.
Qualification, booking and attendance signals inform media decisions.
Campaigns optimise toward the enquiries your practice can actually convert.
More traffic is not the goal. Better patient opportunities are. DMN builds every campaign around the full path from click to consultation.
Get Your Free Nerd Audit →✓Google for active treatment searches
✓Meta for demand creation and education
✓Retargeting across the decision journey
✓Treatment-specific messaging
✓Focused landing pages and forms
✓Clear measurement across channels
✓Qualification and booking signals
✓Channel-level budget decisions
✓Creative and search insights shared
We do not run isolated campaigns and call the job finished. DMN connects media, conversion, tracking and patient progression so your practice can see what is creating genuine growth.
Get Your Free Nerd Audit →
01Audit Google, Meta, landing pages, conversion tracking and lead handling.
02Define how search, social and retargeting work together for each treatment.
03Create campaigns, offers and pages designed around treatment intent and patient fit.
04Connect campaigns to fast response, qualification and booking workflows.
05Use patient quality, attendance and revenue signals to guide budget and creative.
Dental paid media should do more than make dashboards look busy. DMN connects Google Ads, Meta Ads, landing pages and conversion tracking to the patient journey your clinic can actually see.
Get a clear view of wasted spend, tracking gaps, landing-page friction and the fastest opportunities to improve.
Request Your Free Audit →One dental paid media partner across campaign strategy, creative direction, landing pages, tracking and ongoing optimisation.
Capture high-intent patients actively searching for the treatments your clinic wants to grow.
We manage keywords, search terms, ad copy, bidding, budgets and service-specific landing-page alignment.
Build demand with treatment-led creative that makes your clinic relevant before a patient starts comparing providers.
We manage audiences, creative testing, offers, retargeting and the journey from scroll to enquiry.
Know which campaigns generate qualified enquiries, booked appointments and real treatment opportunities.
We connect conversion tracking, CRM stages and lead-quality feedback so optimisation has better signals.
A cheap lead that never answers, qualifies or attends is not efficient media.
DMN uses the full patient journey to guide targeting, creative, landing pages and budget — so every optimisation has commercial context.
Get Your Free Paid Media Audit →We shape channel, message, landing page and budget around the treatment opportunity — because implant demand behaves differently from emergency, cosmetic or general dentistry demand.
High-intent search, education-led creative and qualification-aware landing pages for considered treatment decisions.
Demand generation and search capture built around local competition, patient fit and consultation intent.
Visual Meta creative and high-intent Google campaigns for veneers, smile makeovers and cosmetic consultations.
Local acquisition campaigns designed to create a dependable flow of relevant general dentistry enquiries.
Fast, location-focused search coverage for patients who need immediate help and a clear booking pathway.
Budget, campaign and reporting structures that show what is working by treatment, location and patient outcome.
Co-Founder & Performance Systems
Co-Founder & Dental Growth Strategy
DMN combines $25M+ in managed ad spend with dental-specific campaign, landing-page and patient-progression experience. We built one accountable system to connect media decisions with the outcomes clinics care about.
Clear answers on Google Ads, Meta Ads, tracking, ownership and how DMN measures performance.
DMN manages strategy, campaign builds, budgets, bidding, search terms, audiences, creative testing, landing-page alignment, conversion tracking and ongoing optimisation across Google Ads and Meta Ads.
It depends on the treatment and market. Google is strong for existing search demand; Meta can create and nurture demand with visual, treatment-led creative. Many clinics benefit from a coordinated mix rather than treating the channels separately.
We report platform metrics, but we aim to connect them to qualified enquiries, booked appointments, attended consultations and treatment opportunities. That gives campaign decisions more commercial context than cost per lead alone.
Yes. We can audit and work inside your existing Google and Meta accounts, so your clinic retains account ownership, history and data. Where the current structure is limiting performance, we will explain what should change and why.
Yes. Campaign performance depends on what happens after the click, so DMN can create focused service landing pages, configure conversion tracking and connect lead-quality feedback to your reporting workflow.
No. DMN does not rely on long lock-in contracts. Scope, media budget and notice terms are agreed clearly before launch so both sides know what is being managed.
Book a free paid media audit and we’ll show you where budget is leaking,
what to fix first and how to connect campaigns to patient outcomes.