DENTAL GOOGLE ADS MANAGEMENT

Google Ads Management
for Dentists

Capture active local demand with Google Ads built around your priority treatments, catchment and appointment capacity—then connect calls, forms and bookings back to the campaigns.

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Dental Marketing Nerds co-founders Mathew McDougall and Lachlan Robertson — **Mathew & Lachie** · The founders you’ll work with.

No lock-ins. No nonsense.A partnership that earns its place each month.

50+ clinics. Plenty of dental data.Experience across treatments, locations and growth stages.

Your nerds, directly.Work directly with Mathew and Lachie.

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WHAT WE MANAGE

Everything your dental Google Ads need.
Working as one system.

Campaigns are shaped around your clinic, local market, treatment priorities and appointment capacity—not a generic account template.

01

Campaign strategy

Build around the treatments that matter.

A practical search plan based on your priorities, geography, competition, demand and available budget.

Google Ads Microsoft Advertising

Microsoft Ads

02

Keyword & search-term control

Capture intent. Cut avoidable waste.

Match campaigns to genuine dental demand while continually filtering irrelevant and unsuitable searches.

Search campaigns

03

Local targeting

Reach the right patients in the right catchment.

Shape location settings and budgets around realistic travel areas for each clinic and treatment.

Location signals

04

Treatment landing pages

Give every search a relevant next step.

Focused pages that match the ad, answer key patient questions and make it easy to call or enquire.

Ad-to-page relevance

Explore dental landing pages

05

Conversion tracking

See what happens beyond the click.

Measure calls, forms and useful patient-journey signals with Google Ads, GA4 and Tag Manager.

GTM

GA4

Explore dental tracking

06

Ongoing optimisation

Improve what works. Act on what does not.

Refine bids, budgets, search terms, ads and landing pages as useful campaign and clinic feedback develops.

Clear reporting

WHEN CLICKS AREN’T ENOUGH

Your ads are running.
Are they moving patients towards the chair?

High spend, vague reporting and low-quality enquiries usually point to a system optimising for clicks—not patient growth.

Budget lost to the wrong searches?

Broad or poorly controlled targeting can attract people who were never likely to book with your clinic.

01

Every treatment handled the same way?

An implant patient and an emergency patient search, compare and enquire differently. Their campaigns should reflect that.

02

Reporting stops at the conversion?

Forms and calls matter, but bookings, attendance and treatment feedback create a clearer view of campaign value.

03

Good enquiries disappearing after the form?

Slow follow-up and disconnected systems create avoidable gaps between patient interest and an appointment.

04

BUILT AROUND YOUR TREATMENT MIX

Different treatments.
Different search strategies.

We shape campaigns around patient intent, competition, location and the way each treatment is considered—not a generic dental template.

Find the wasted spend.
Know your next move.

YOUR FREE $2,500 DENTAL GOOGLE ADS AUDIT

A clear review of your account structure, search terms, tracking and landing-page journey—with practical priorities for what to fix next.

FROM SEARCH TERM TO DENTAL CHAIR

Google Ads.
From search to chair.

We connect each search term to what happens after the click, helping reduce wasted spend and scale the treatments producing qualified, bookable patients.

1

TRACKING FIRST

Track the appointment outcome

Calls and forms are useful signals. Booked and attended consultations show whether the campaigns are attracting the right patients.

2

SEARCH-TERM FORENSICS

Inspect what your budget buys

Review the exact searches consuming spend, exclude irrelevant intent and uncover valuable treatment demand hiding inside the account.

3

TREATMENT STRUCTURE

Rebuild around dental intent

Implants, Invisalign, cosmetic, emergency and new-patient campaigns receive their own structure, messaging and budget logic.

4

AD-TO-PAGE MATCH

Test the full next step

Each search is paired with relevant ad copy and a treatment-specific landing page, giving patients one clear and consistent action.

5

QUALIFIED DEMAND

Scale what reaches the chair

Budget moves towards the searches and treatments producing qualified bookings—not simply the cheapest form fills.

See which searches are helping—or hurting—your patient growth.

Included in your free $2,500 dental ads audit.

DENTAL GOOGLE ADS FAQS

Good questions.
Clear answers.

Practical answers before we look inside your account.

Do you only manage Google Ads for dental practices?

DMN specialises in dental patient growth. That focus helps us consider the treatments, search behaviour, local competition and operational realities that shape a dental campaign.

Can you work with our existing Google Ads account?

Yes. We can audit the existing account, retain useful history and recommend whether it should be refined, restructured or rebuilt.

What does the free $2,500 dental ads audit include?

We review campaign structure, search terms, targeting, budgets, ad messaging, conversion tracking and landing-page flow, then outline clear recommended next steps.

Is advertising spend included in your management fee?

No. Google charges advertising spend directly. Our fee covers the agreed strategy, campaign management, optimisation, tracking and reporting services.

How much should a dental clinic spend on Google Ads?

The appropriate budget depends on location, treatment priorities, competition and appointment capacity. We recommend a range after reviewing those factors.

How soon can Google Ads generate dental enquiries?

Campaigns can attract traffic after launch, but useful performance data and consistent enquiry patterns take time to develop. Timing varies by market, budget, treatment and patient journey.

Do you provide landing pages and conversion tracking?

Yes. Where required, we support treatment-focused landing pages and tracking for calls, forms and other meaningful actions so decisions are based on clearer data.

Do you require a lock-in contract?

No. DMN does not use lock-in contracts. We want the relationship to continue because the work, communication and direction remain valuable to your practice.

WHO WE HELP

Family practices.
Growing dental groups.

One local clinic or a growing group. We structure Google Ads around your treatment mix, catchment, budget and capacity.

LOCAL ROOTS. ROOM TO GROW.

Independent &
family practices

Capture high-intent local searches with campaigns that fit your priorities, budget and available appointments.

Target realistic local catchments
Separate campaigns by treatment intent
Connect enquiries to practical follow-up
See which searches drive useful enquiries

BIGGER AMBITION. A CONNECTED PLAN.

Established clinics &
dental groups

Build a coordinated search programme across treatments and locations, with clearer budget control and consistent measurement.

Structure campaigns around each location
Match budgets to treatment and clinic capacity
Feed booking outcomes back into decisions
Compare locations with consistent reporting

READY FOR A CLEARER GOOGLE ADS PLAN?

Let’s talk
patient growth.

Tell us about your clinic, priority treatments and what is happening in Google Ads today. We’ll help you identify the most useful next step.

TELL US ABOUT YOUR GOOGLE ADS

Google Ads Management
for Dentists

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