Google & Microsoft Ads
Show up when local patients need you.
Local search campaigns built around your treatments, your catchment and the enquiries your clinic wants.
Google Ads
Microsoft AdsAUSTRALIAN DENTAL MARKETING AGENCY
Australia’s leading
Dental Marketing Nerds.Australia’sleading DentalMarketing Nerds.
Dental Marketing Nerds (DMN) is an Australian dental marketing agency helping practices turn Google and Meta ads into qualified enquiries and booked appointments. Work directly with Mathew and Lachie—your hands-on dental marketing nerds—with no lock-in contracts.
No lock-ins. No nonsense.A partnership that earns its place each month.
50+ clinics. Plenty of dental data.Experience across treatments, locations and growth stages.
Your nerds, directly.Work directly with Mathew and Lachie.
Clinic logos
THE DMN DIFFERENCE · FROM CLICK TO CHAIR
Your ads should learn from patients who show up.
We connect enquiries, booked consultations and attendance to your Google and Meta campaigns, so your advertising decisions reflect what happens in the clinic.
- Google Ads
- Meta
Bookings + attendance feed back into your campaigns.
See which campaigns bring patients through your door.Then use those outcomes to guide your next advertising dollar.
We review your CRM, available data and platform requirements to confirm which outcomes can be connected.
OUR SERVICES
Dental marketing. Properly nerded out.
From click to chair.
We connect ads, landing pages, CRM, follow-up and reporting to turn more of the right enquiries into booked patients.
Google AdsMicrosoft AdsMeta Ads
Start the treatment conversation.
Creative and campaigns that introduce your clinic, explain your treatments and give people a reason to enquire.
Appointment setting
Give every enquiry a clear next step.
Qualification, follow-up and booking support that work with your reception team and appointment capacity.
Landing pages
Make the next step easy.
Focused treatment pages that answer key questions and make it simple to contact your practice.
CRM & automation
Keep every conversation moving.
Connect new enquiries, team notifications and follow-up so the patient journey stays organised.
Tracking & reporting
Understand what happens after the click.
Connect campaign data with enquiries, bookings and available clinic outcomes to make better decisions.
GTM
GA4
Looker Studio
THE TOOLS. THE THINKING. THE CONNECTIONS.
Your marketing stack.
All connected.
Google, Meta, landing pages, CRM, follow-up and reporting—working as one system, with every enquiry tracked from click to chair.
Google AdsCAPTURE DEMAND
Meta AdsCREATE DEMANDTag ManagerMEASURE THE JOURNEYZohoCONNECT YOUR CRMGoogle Analytics 4UNDERSTAND BEHAVIOURHighLevelFOLLOW THROUGHLooker StudioSEE WHAT MATTERSMicrosoft AdsREACH BING SEARCHERSPlatforms we work with, chosen around your practice and your goals.
WHY DMN
Let the dental nerds
do the growth maths.
We focus your spend on the treatments, locations and patients your practice is ready to grow.
Skip the agency run-around.
Speak directly with the people doing the thinking. Know who’s making the calls and what’s happening in your campaigns.
01No cookie-cutter formulas.
Your treatment mix, local market and chair capacity shape a plan built around your priorities.
02More leads isn’t the goal.
We optimise for qualified enquiries, stronger follow-up and more booked patients.
03DENTAL IS THE FOCUS
Different treatments need
different growth plans.
Implants, aligners and general dentistry each have different search behaviour, decision cycles and booking journeys.
Want to know where
your marketing is leaking?
Inside your free Nerd Audit
What’s included in your
free Nerd Audit?
A practical review of your marketing, from the first click to the booked appointment. Here’s what we look at.
Local competitor analysis
See how nearby practices show up online and where your clinic has room to stand out.
Google & Meta ads audit
Review your campaigns, targeting, creative and budget to spot wasted spend and opportunities to improve.
Tracking & attribution review
Check whether calls, forms and bookings connect back to the marketing that brought them in.
Website & landing page review
Find friction that could stop potential patients from enquiring or booking a consultation.
Lead follow-up review
Look at what happens after an enquiry and where potential patients might slip through the cracks.
Custom growth roadmap
Turn the findings into clear priorities tailored to your treatments, goals, budget and capacity.
Clear findings. Practical next steps.You leave knowing what’s working, what needs attention and what to tackle first.
No obligation. Just a sharper plan.
HOW WE WORK
A clear plan.
Nerd-level accountability.
Diagnose the gaps
We audit your current marketing, treatment priorities, local demand and chair capacity to find what is holding growth back.
Build the growth formula
We agree the right channels, offers, landing pages and measurements—then make every priority and responsibility clear.
Launch, learn and optimise
We launch, review campaign data and patient feedback, then refine the ads, follow-up and patient journey.
Scale what fills chairs
Back what books patients. Cut what wastes budget. Scale around your team and available appointments.
In your corner, from the first conversation.
BEFORE WE SAY HELLO
Good questions.
Nerdy answers. Plain English.
No jargon. No vague agency answers. Just straight answers about your marketing.
Do you only work on dental implants?
We support implants, Invisalign and clear aligners, cosmetic treatments, emergency dental and general new patient growth. Your priorities, local demand and appointment capacity shape the plan.
Can we start with paid media management?
Yes. We can start with Google Ads, Meta Ads or both. Landing pages, appointment setting and tracking work can be agreed separately around what your practice needs.
What does the free Nerd Audit cover?
We review the information available to us, the path from ad to enquiry, and opportunities to improve performance. Where account access is needed, we’ll explain how to provide view access.
Is advertising spend included in your fees?
Advertising spend is separate from our service fees. We’ll outline the recommended budget, agreed scope and any third-party costs before work begins.
Can you work with our current CRM?
We work with tools including HighLevel and Zoho. The right connection depends on your setup, permissions and the data available. We’ll review those details and explain what can be measured reliably.
WHO WE HELP
One clinic or ten.
Grow what has capacity.
Whether you run one clinic or a growing group, we scale the treatments and locations that can support more patients—without wasting budget elsewhere.
Independent &
family practices
Make your clinic the clear local choice, with marketing that fits your priorities, budget and available appointments.
- Reach patients in your local area
- Grow the treatments that matter to you
- Support your reception team with follow-up
- Understand where enquiries come from
Established clinics &
dental groups
Build on your existing presence with a coordinated plan for treatment growth, multiple locations and clearer performance reporting.
- Coordinate campaigns across locations
- Match investment to each clinic’s capacity
- Connect your CRM and patient journey
- Compare performance with consistent reporting
YOUR FREE NERD AUDIT
Let the dental nerds
scale your practice.
Tell us what you want to grow. We’ll map the smartest route to more qualified enquiries and booked patients.
TELL US ABOUT YOUR PRACTICE